Voodoo, a French cellular apps and video games writer, has acquired BeReal for €500 million. As a part of the acquisition, BeReal co-founder and CEO Alexis Barreyat will depart the corporate after a transition interval. Aymeric Roffé, the CEO of Wizz, one in all Voodoo’s social media apps, will take over as BeReal’s CEO.
BeReal, which has greater than 40 million energetic customers, gained reputation throughout the pandemic. Regardless of its early success, the corporate has been struggling to develop its consumer base, and was in search of a purchaser because it was operating out of funding.
“BeReal achieved unimaginable consumer loyalty and development, exhibiting there’s a common have to share actual, unfiltered experiences with shut mates,” stated Alexandre Yazdi, Voodoo co-founder and CEO, in a press launch. “We’re very excited to convey our groups collectively and leverage Voodoo’s know-how and differentiated applied sciences to scale BeReal into the long-lasting social community for authenticity.”
Voodoo says the acquisition will give BeReal the chance to construct and launch new options and refocus on development by means of natural and paid advertising throughout markets. Voodoo plans to take action by leveraging its expertise of constructing and rising cellular merchandise, prefer it did with Helix Leap, Mob Management, Block Jam 3D and Wizz.
BeReal was based in 2019 with the mission of fostering real, unedited connections throughout a time of flawless picture-perfect Instagram posts and Tales. On BeReal, customers obtain a push notification every day prompting them to submit they’re up inside a two-minute window. The platform’s lack of “likes” or “followers” creates an area for sharing actual moments with out the stress to carry out.
Though BeReal began with a easy premise, the corporate rolled out a lot of extra options over the previous 12 months, comparable to teams, mentions, a number of posts per day, pinned posts and a “mates of mates” feed.
“Voodoo has a confirmed observe report of driving vital development in cellular apps,” Barreyat stated within the press launch. “Their sources and experience will assist convey BeReal on a sustainable development path whereas persevering with to ship on its mission to create an genuine world that retains you related with the individuals you actually care about.”
Voodoo says BeReal is without doubt one of the hottest social networks in its three key markets: the US, Japan and France. The corporate says half of the customers in these international locations use the app at the least six days per week.