Picsart, a photo-editing startup backed by SoftBank, introduced on Thursday that it’s partnering with Getty Photos to develop a customized mannequin to deliver AI imagery to its 150 million customers. The corporate says the mannequin will deliver accountable AI imagery to creators, entrepreneurs and small companies that use its platform.
The mannequin shall be constructed from scratch and shall be skilled completely on Getty Photos’ licensed artistic content material. The corporate says the partnership will allow Picsart subscribers to generate their very own distinctive pictures, with full industrial rights. Customers will be capable to use any of Picsart’s modifying instruments so as to add to or customise the belongings.
By creating its personal mannequin skilled completely on licensed content material, Picsart plans to provide its customers entry to protected AI artistic instruments at a time when there are rising considerations concerning AI-generated pictures and copyright points.
Picsart’s AI lab, PAIR, is constructing the mannequin. The group will make the mannequin accessible by way of the corporate’s personal API providers.
“Picsart affords infinite customization, content material, and modifying instruments for every part from social media advertisements to web site graphics, and this partnership will allow commercially usable AI-generated imagery from a world-class model,” stated Picsart CEO and founder Hovhannes Avoyan, in an announcement. “We’re thrilled to accomplice with Getty Photos, probably the most prestigious industrial library on the market, to deliver this to market.”
Picsart plans to launch the mannequin later this yr.
The corporate can also be integrating Getty Photos video content material into Picsart’s platform and making it accessible to Plus members.
Picsart isn’t the primary startup that Getty Photos has partnered with for accountable AI imagery, because it additionally partnered with AI picture generator, Bria, and Runway, a startup constructing generative AI for content material creators.