Spotify has launched a brand new marketing campaign that is meant to make customers’ audio streaming expertise on the platform much more personalised. The “My Spotify” initiative will present customers dwelling web page banners and personalised messages inside the app that comprise details about their listening habits, together with hyperlinks to mixes that they’d presumably get pleasure from based mostly on these habits. In one of many examples above, as an illustration, Spotify offered a person with a banner that hyperlinks to a Doja Cat combine, as a result of they’ve listened to the rapper’s tracks 58 occasions over the previous month.
The service confirmed the person a banner that hyperlinks to a DJ mixture of Go Gina in one other instance, demonstrating how the messages might be personalised for each listener. A My Spotify banner or message may additionally hyperlink to the “Made For You” hub, the place customers can discover personalised playlists, podcasts, options and suggestions based mostly on their exercise on the app.
My Spotify offers the service a technique to current customers with information of their listening habits across the 12 months, outdoors of Wrapped. The corporate’s year-in-review characteristic solely goes stay in the course of the vacation season, and it takes over social media when it does. It is not fairly clear if customers can even be capable to share their My Spotify messages and banners on social networks. Spotify additionally did not say whether or not it will make its technique to everybody on the app sooner or later — it solely introduced that the characteristic “will seem first” within the US, Canada, UK, Eire, Australia and New Zealand over the subsequent a number of weeks.